How We Design Luxury

 We design the invisible standards that translate brand intent into consistent, felt luxury.
Six Hats works with owners and brand leaders to define what makes a property or portfolio meaningfully distinct. Through signature standards, we articulate how identity, culture, and aspiration are expressed in daily operation, ensuring luxury is experienced with clarity rather than excess.

This work forms the foundation of everything that follows.

 We design how decisions are made when no one is watching.
Our work focuses on service culture, judgment, and behavioral confidence rather than scripts or manuals. By shaping how teams think, interpret situations, and act in real moments, we enable luxury to be delivered naturally, intelligently, and consistently across touch points.

Training supports this work, but it is never the objective.

 We diagnose how luxury is actually experienced and refine it where it matters most.

Six Hats evaluates the guest journey through the lens of emotional impact, service delivery, and brand intent. Our insight-led assessments uncover gaps between aspiration and reality, guiding precise refinements that elevate experience without adding complexity.

This is not inspection. It is calibration.